The starting point
They say time is money. Trésor au Poignet goes further: time is not a currency, it is the only true wealth. The brand wanted an emblem that recalls, every time you look at your watch, the value of the present moment.
The idea: Thoth’s ibis
In ancient Egypt, Thoth was the god of wisdom and mathematics, the master of time and the inventor of the calendar. He was depicted as an ibis. Wearing this emblem places the watch in a thousand-year heritage and turns it into a symbol of power and wisdom.
The construction
The circle
The bezel and dial of the watch, and the shape of a gold coin. Time is literally held within the treasure.
The curved beak
Long, fine and plunging, it recalls a hand guiding the course of the hours.
The continuous line
A pure drawing, free of ornament, in the codes of modern luxury. The unbroken stroke speaks of time flowing on.
Your time is your empire.
Your watch is its treasure.
The system
Gerhion gives the name its presence, Montserrat carries the text. The palette brings together burgundy, blood red and coppery earth tones, softened by cream.
Typefaces
Gerhion Regular
Montserrat Medium
Palette
- #3D1512RGB 61 21 18
- #721911RGB 114 25 17
- #7B5B4BRGB 123 91 75
- #B77350RGB 183 115 80
- #ECDACARGB 236 218 202
Applications
Instagram post, bag, tote and presentation box: the emblem keeps its strength from the smallest to the most precious medium.
