The starting point
1985. Thione Seck releases the album Aida Soukeuh, which fuels the rise of mbalax and turns its photo into an image of Senegalese musical identity. That same year, his son Wally Ballago Seck is born. Forty years later, the task was to celebrate the artist without forgetting where he comes from.
The idea
Take Thione Seck’s iconic photograph, face turned to the sky, and have Wally recreate it. A simple gesture that speaks of the continuity of musical tradition and the heritage that binds father and son.
The poster
Wally, eyes closed, turned toward the light. At the top of the poster, the 1985 portrait returns as a watermark. Deep green and orange give the whole piece the energy of a celebration and the weight of a tribute.
More than an anniversary, a tribute to family heritage and collective memory.
Presenting the idea
Before production, the concept was presented to the artist in a few boards, so the intention was shared before the first shot.
